In the world of marketing, strategy and efficiency are key. You want to ensure that you reach the greatest number of eyes in the least costly way. If you’re looking for an answer to this dilemma, email marketing might just be your knight in shining armor.
Email marketing is a very simple concept. It can be described as the act of using emails to advertise your business or service. Basically, you choose a list of people and then broadcast the advertisement to them via email. Simple, yet efficient.
Now, there are actually apps available to make this setup as easy as possible for you. One such app is called AWeber.
AWeber is an email marketing app that helps you to compile emails with the goal of advertisement. The app firstly allows you to compile a list of people that you view as possible customers or that are already customers of your business. You can then design custom-made brochures that you can send out to all of the people on your list in no time at all! This system is extremely simple and efficient.
Another cool feature that AWeber offers is an ‘’auto-response” feature. Have you ever sent an email to an address, only to instantly get a very generic response? Well, this is exactly what the “auto-response’’ feature does. Every time your customer queries via email, they get an automatic response straight away. This system saves you, as the business owner, valuable time that you would’ve otherwise spent physically typing every single response. Sounds painstaking if you ask me.
Lastly, the app has an analytics tool that gives you a breakdown of your recent marketing campaigns. I mean, what business owner doesn’t want to perfect their craft?
Is AWeber expensive?
AWeber offers you both a ‘free’ and ‘pro’ version. The free version is great if you have a list of customers of up to 500. However, after this cap, you need to switch to the pro version.
The pro version is priced based on the number of people on your email list. Prices range from $19-$149 per month, obviously depending on the size of your list.
For those mega-businesses out there having around 25 000 or more subscribers, you’ll need to contact AWeber for a special quotation, as the normal pricing plan does not cater for such a huge number of subscribers.
AWeber does offer a lot of handy discounts depending on your payment method. For example, if you choose to pay on a quarterly basis, you can get a discount of up to 14%. This discount increases to 15% if you choose to pay annually.
Why choose AWeber?
I simply love the app and up to now, I have had literally no issues with it.
If you are an enthusiastic, modern business owner looking to sharpen up your marketing game, I truly recommend that you subscribe to the pro version of AWeber. You can visit their website here.
Simple, efficient, and effective. The 3 most important synonyms for AWeber.