Growing your business: 5 easy steps
Welcome back to the Billionaire Blog!
Before we get started on today’s topic, I’d want to introduce you to a book that has had a profound impact on my life. Robin Sharma wrote it and it’s called The 5 AM Club. This book is for you if you want to improve your emotional, spiritual, and physical well-being. It allowed me to focus on myself, and since reading it, my motivation and self-discipline have increased dramatically! This is a book that will change your life, and it’s available right now.
Today, I am going to be giving you 5 essential tips that you can follow to expand your business, especially if you’re a small business owner just starting out:
#5 Take advantage of the internet
The business world is truly going digital.
You must take advantage of the ever-expanding cyber jungle if you are a small business owner or entrepreneur.
Establishing a website, a Twitter account, and a Facebook company page are the best things you can do. Make sure your social media profiles are fully functional.
#4 Work with other businesses around you
If you approach cross-promotion correctly, it may be really beneficial.
Assume you’re a florist with a location adjacent to an arts and crafts store. The owner of the arts and craft shop can inform all of their customers that if they buy at least 5 things, they will receive a 15% discount on a bouquet of flowers from your shop.
This will not only assist the arts and crafts store in terms of increased sales, but it will also encourage those people to visit your flower business.
It’s practically a win-win situation for both of you, with some minor concessions here and there.
#3 Visit other businesses and promote yourself
This one is simple and straightforward.
Go to local businesses with a stack of business cards, posters, fliers, and discount cards and ask if you can leave them there. This is a simple, yet powerful, strategy to promote yourself in the beginning, by leveraging the attention that larger businesses in your area receive.
#2 Take advantage of local craft markets
That small market that the church holds every week can be used to your advantage.
Set up a little stall with a few flyers and cards, and try to meet as many people as possible. People who attend these types of markets are usually eager to converse, which you should take advantage of.
Another thing you might do is set up a picture booth and market all of the services you do on it. People are more inclined to interact with something like a photo booth, and as a result, your adverts are more likely to be noticed.
#1 Optimize your use of business cards
Business cards may appear to be too old-fashioned to be of any use, but consider this:
Distribute two business cards to each of your clients. On one of them, scribble their name. Tell them they’ll get a coupon or a discount on their next purchase for every client they refer back to you.
This incentivizes them to send more clients your way. The discounts are the only concession you must make. Believe me when I say that the benefits of higher sales will far outweigh the disadvantages of discounts!
To expand your business, you don’t need to be fancy. Following these five simple measures can help you increase your client base dramatically without spending thousands on advertising and marketing. The goal is to form intimate ties with other businesses and people in your community. This will naturally increase their desire to help you.
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