Email Marketing: A Diamond in the rough
The future truly is digital. Companies and individual entrepreneurs are constantly coming up with new, innovative ways to improve every aspect of their business. One of the most important functionalities of any business, is its marketing strategy because it is this mechanism that allows the business to turn new prospects into dearly valued customers.
Today, I’ll be giving you a little insight into one of the best-known marketing strategies out there: Email Marketing.
What is Email Marketing?
Have you ever checked your email in the evening only to find a random sales promotion or other types of information from a business? Chances are that you’ve just discovered email marketing.
Email marketing is the act of using an email system to promote your business. This can be in the form of brochures, newsletters, or even videos! This allows a company to reach as many potential customers as possible, which would otherwise have been a very time-consuming and difficult task if traditional, old-school methods were used.
How does it work?
It’s a very simple process. First off, you need to acquire the correct software that will help you to compile contact lists and custom-made templates to jazz up the style of your emails. Examples of this type of software available to the public, are AWeber and GetResponse (which I’ll talk a little more about later on).
Once you’ve compiled your contact list, selected your templates, and compiled the actual email, the only thing left to do is click send! Your email will be sent to every person on the contact list, just like a broadcast message on some social media apps.
Advantages of email marketing
Some of the advantages include:
- Increased reach (more people reached)
- Easy to learn and use
- Probable boost in sale revenue
- Increased exposure of your brand
- Increased website traffic
- Improved relationships with customers
These are only the core benefits of email marketing, there exists many more little surprises you’ll experience with this marketing strategy!
Disadvantages of email marketing
- Some additional business expenditure (although small)
- Emails getting spammed
- Loss of personal touch to your brand
- Increased labor of keeping engagement high
- Flaws in email design
- Possibility of emails not getting sent
What software can I use to improve my email marketing?
Both of these pieces of software are very popular, especially amongst smaller businesses looking to really spice up their marketing game. They both offer useful features like autoresponders, custom templates, custom fonts, list compilers, landing page solutions and so much more.
In terms of affordability, both are decent. Both offer more than 1 version so that you can select one that will best suit your online marketing needs and also stays within the realm of your business’s budget.
So, what’s the final verdict?
In my opinion, email marketing is one of the most cost-effective ways out there to get more sets of eyes on your business. It’s not only easy to learn and use, but so effective at expanding your audience. I mean yeah, it will cost your business slightly more to use email marketing services, but the amount of increased attention and traffic your business will receive will outweigh most of those costs.
Turn up the volume on your marketing radio and get yourself some decent email marketing software, because what business wants to die in the stone age?